Working with Sam Edelman in New York taught me the art of observing the streets to truly understand our consumers. I understood that impactful design goes beyond aesthetics—it’s about connecting to the aspirations and lifestyles of the people who wear our pieces. As a creative team, we tracked the pulse of trend movements, capturing the right moments to create products that resonate deeply. This approach became our foundation: designing with both precision and intuition to craft pieces that speak to the consumer’s emotions and enduring style